I'd Love to Optimize Your Click-Path

As I was reading this well done page about making text easy to scan for the web—basically, use bullet points and accurate language—I realized that my idea job right now would be helping sites optimize their click-paths.

With so many people involved in the creation of any web page now, teams can lose sight of the only goal of a web page: Clicking.

A page works best if it gets you to click exactly where the creator wants you to click. If it sends you somewhere else that eventually leads to the same hole—miniature golf style.

Registration paths especially have to exist entirely for the right click. I think I have intuitive sense of what makes people click. Some of my thoughts are very tangible—always have the place you want people to click in nearly the same spot, always on the right. Some is very particular to an individual site.

It's the kind of puzzle I love to busy myself with.

I don't know if there is a demand for this kind of service. But there should be.

If you can't express your professionalism by making your click-paths simple, who's going to invest much time or money in you?

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